Internship at Baas & Baas
Apr - Jul 2025
Fleureco is a company specialized in cultivating tulips, tulip bulbs, and peonies, with a strong focus on sustainability, innovation, and good employment practices. During my internship at Baas & Baas, I was assigned to develop a completely new visual identity and brand identity.
Within this project, I had full creative freedom in defining the style and visual direction. I started by developing a branding concept, translating the company's core values into visual choices such as color, typography, and imagery. I documented these principles in a brand booklet that served as a guide for further applications.
After that, I translated the brand identity into a website design. The focus was on a clear structure, a consistent look, and a visual style that matches both the product and the company's sustainable and innovative vision. The website has now been realized and can be viewed live at fleureco.com.
